The advent of the web has exposed novel vistas for conducting business. As per a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to market their products to a growing population of internet surfers.
The internet has brought along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the internet.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business really wants to serve ads to.
The need to market services and products on the net has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the companies surveyed had a digital marketing strategy and 16% companies said they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a defined strategy for online marketing. These numbers claim that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
conversion rate optimization statistics is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated internet marketing strategy if they desire to survive in an extremely frenzied and competitive market. Minus the help of Digital Marketing Services, they flunk of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. The application of novel platforms just like the social media could be a game changer as increasing numbers of people are using them to engage with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.